Conrad Food

A seamless digital experience food ordering for student

Year

2020

Role

Lead Designer

Project Overview

A seamless digital experience for food
ordering

Conrad food was created for true foodies, those who love to try new restaurants and keep a close eye on their favourite food. It curates and streamlines the list of top meals from favourite restaurant with no hassle to pay online or on delivery

Challenge

Students are frustrated with not finding products they can use to find their food preferences (plus varieties) from restaurants nearby because of lack of time due to juggling lectures plus reading for hours, all that is quite difficult.

Responsibilities

UX research
UI & Interaction design
Brand identity

Discover

Gaining insight

The goal of the research was to gather crucial insights about the food ordering market  and to understand the perspective of the users and customers. I explored the topic with user surveys, which led to formulate a set of features and build userflow

GOALS
01

Saving Time - Searching and ordering process of food be quick and seamless

02

Convenience - Intuitive journey from start to finish with easy steps

03

Flexibility - Swift access to variety of foods

04

User Empowerment - To deliver best possible user experience while addressing common problems and needs

User Persona

A persona was built on insights gathered during research to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.

User Flow

The primary user flow is the process of searching for favourite food, adding to cart and special offers

Wireframe

With all the data gathered, I came up with some wireframes for the design

Design

Seamless & Simplicity

Takeaway

This was one of my very first project as a Product designer, I'm proud of the learning phase throughout this project.

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